“Business Diagnostics (3rd Edition) highlights the importance of digital content and social media marketing. It is a a go-to reference guide for business people who need to do an evaluation of their operations.” – Paul Holmes and Chris Burdge, Co-founders Social Media Camp, Canada’s largest social media conference.
The co-authors of Business Diagnostics have summarized business concepts into a resource guide to evaluate and grow your business.
Rich Mimick is a founder and principal of PPM Professional Practice Management, Inc., a management consulting and executive development firm based in Victoria, BC. He commenced his consulting career with Andersen Consulting, now Accenture.
His academic appointments include Director and Professor at the world ranked Ivey Business School, Director of Royal Roads University Business Programs, and Director of University of Victoria’s Executive Programs. He is currently Director, Business, Management and Technology programs, Division of Continuing Studies, University of Victoria.
Rich has designed, developed and delivered consulting engagements and executive programs for Canadian, American, European and Asian clients. His areas of expertise are strategic management, finance and marketing strategy. He has received international recognition for his outstanding teaching abilities and is known for his exceptional ability to turn complex topics into understandable practical learning. Rich also provides consulting assistance in strategy and finance to various companies.
Terry Rachwalski is President of Front Porch Perspectives, a Canadian management consulting firm providing business development and go-to-market plans for technology firms. Terry specializes in developing sales and marketing strategy and action plans for new product launches. She has worked extensively providing industry, market and competitive analyses along with digital reviews, social media launches and integrated marketing, advertising and public relations campaigns in Canada, the United States, Europe and Central America.
Prior to opening her management consulting company, Terry worked as an executive with multiple Canadian and international technology firms in progressive management, sales, marketing and operational roles. She is an award winning Certified Management Consultant and holds an MBA from Royal Roads University, a certificate in Enterprise Development from Camosun College and a Diploma in Marketing from BCIT. She is Associate Faculty at Royal Roads University School of Business in the MBA program running the problem-based learning section of the live consulting cases during the rigorous capstone project. She developed the CAPE model to assist clients determine whether web products can be monetized. In 2016, she joined Alberta Innovates as the Director, Regional Innovation in the Entrepreneurial Investments branch.
Mike Thompson is an Associate Professor with the Faculty of Management at Royal Roads University. Prior to this appointment, he held senior management positions within the Canadian and UK commercial banking sectors. His academic credentials include an Honours Degree in Economics from the University of Manchester and a Diploma in Land Economics from the UBC. Professional certifications include Fellow, Institute of Canadian Bankers (FICB) and Fellow, Certified Management Consultant (FCMC).
Mike also holds a visiting professor appointment at the Grenoble Graduate School of Business and is a Trustee representing CMC Canada within the International Council for Management Consulting Institutes (ICMCI). Mike is acknowledged in Canada as building the BC chapter of Certified Management Consultants.