The Business Diagnostics concept has been developed by three co-authors who have extensive commercial banking and management consulting expertise.
The book addresses the significant challenges facing today’s business students as they grapple with demanding course schedules and the need to complete multiple cases studies.
Any business school student starting classes or a new job needs this text.
Business Diagnostics has been designed as a valuable reference guide which will complement assigned business school texts and complement generic course materials whether you are an MBA, BComm or taking a few business courses.
At the same time, the material will provide a fast track to understanding the fundamentals and challenges in running and growing a company. It’s like a 300 page MBA.
Students will gain practical insights into the following key areas:
The Size Up process:
The External size-up examines the business environment (political, economic, societal and technological factors) along with prevailing industry conditions.
The Internal size-up then drills down into the individual company’s performance, evaluating its relative health from different viewpoints – Financial, Marketing, Operations, Human Resources, and Technology.
Sources of Funding:
Company life cycles are explained and how the various sources of funding (equity and debt) can be accessed. Survival and turnaround strategies are also evaluated and the need to recognize potential danger signals is increasingly important given today’s rapidly changing business environment.
Strategic Business Plans:
Tips and insights are provided on the effective completion of Strategic Business plans along with the introduction of a short case study of a fictitious company (Marston Control Devices) which is seeking investment capital to expand into new markets.
The one business text book you will keep on your desk….and actually use!