Business Diagnostics 4th Edition best-selling textbook provides a pragmatic framework for sizing up the health of a company and proper financing and planning strategies.
Business Diagnostics is like a one-stop shop for diagnosing and finding the remedy to take your business from good to great and great to excellent! It takes the guessing out of where you need to take your business next!
– Debrah Wirtzfeld MD MBA,
Royal College of Physicians and Surgeons Canada
Who is this book for?
A valuable reference guide to help the busy business owner gain practical insight into key management processes.
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For new ventures, this book helps assess the likelihood of success and the steps necessary to attract financing or equity.
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This book helps business students approach and evaluate even the most complex business case studies like a pro!
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About the Authors
Richard Mimick, BSBA, MBA Rich Mimick is a founder and principal of PPM Professional Practice Management, Inc., a management consulting and executive development firm based in Victoria, BC. Rich has designed, developed and delivered consulting engagements and executive programs for Canadian, American, European and Asian clients. His areas of expertise are strategic management, finance and marketing strategy.
Terry Rachwalski, MBA, CMC Terry Rachwalski is President of Front Porch Perspectives, a Canadian management consulting firm providing business development and go-to-market plans for technology firms. She has worked extensively providing industry, market and competitive analyses along with digital reviews, social media launches and integrated marketing, advertising and public relations campaigns in Canada, the United States, Europe.
Mike Thompson, FCMC Mike Thompson recently retired as an Associate Professor with the Faculty of Management at Royal Roads University. Prior to this appointment he held senior management positions within the Canadian and UK commercial banking sectors. Mike also holds a visiting professor appointment at the Grenoble Graduate School of Business and is a former Trustee with the International Council for Management Consulting Institutes.
The one business textbook you will keep on your desk… and actually use!
Business Diagnostics highlights the importance of digital content and social media marketing. It is a a go-to reference guide for business people who need to do an evaluation of their operations.
– Paul Holmes and Chris Burdge,
Co-founders Social Media Camp, Canada’s largest social media conference.