3rd Edition Released :
Business Diagnostics aims to get your business ‘out of the water and back on dry land’
Business Diagnostics authors have designed a valuable reference guide to help business owners
gain practical insight into key management processes and issues.
Dec. 08, 2015, Victoria, BC – Described as the ultimate desk-top business resource guide to diagnose, evaluate and grow a business, three Victoria BC business professors and management consultants have launched Business Diagnostics (3rd Edition), updated to include digital marketing and social media. Used in business classes for step-by-step case analysis, the book is equally valuable for the small business owner or entrepreneur facing time constraints in acquiring and updating business management skills. Frank Bourree, owner of leading tourism research consultancy, Chemistry Consulting says, “Business Diagnostics introduces a powerful system to plan and grow your business.”
“Business owners don’t have time to attend business school courses,” says co-author and Royal Roads University business professor, Mike Thompson. “They need quick answers and easy-to-use systems. Business Diagnostics is designed as a practical checklist that can be read over a few evenings or kept on your desk as a reference guide.”
“The core of our system is the Business Diagnostics Framework©,” say co-author and business consultant Terry Rachwalski. “As consultants, we often see business people jumping into strategic planning before they have completed an external scan of their industry and competitors looking for threats and trends. Inevitably, the external scan reveals ‘aha’ moments. I have used the system in my consulting practice for years. It works.”
Third co-author, Rich Mimick, Director of Business, Management and Technology Programs at Continuing Studies at the University of Victoria, says the book is a size-up that covers the critical areas of business. The Business Diagnosis process completes a series of ‘diagnostic checks’ and includes tools and templates to assist the business owner or student.
Buy the Business Diagnostics book online and purchase includes free shipping until Dec. 23, 2015. Business Diagnostics has sold over 3,000 copies worldwide and the team intends to launch an e-version of the book in the spring of 2016.