In today’s fast paced, ever changing, global marketplace it is critical for small business owners as well as large corporate leaders to be up to date and able to use the managerial and leadership skills required for business success – in short, integrated general management. The Business Diagnostics (BD) framework offers a proven means to utilizing an integrative general management (IGM) approach to meet these needs.
Why does integrated management matter?
The Business Diagnostics methodology looks at a businesses in a holistic manner establishing that success is contingent upon integrative management, i.e. looking at the business as a whole with a general management perspective rather than specific business functions individually. Successful leaders, especially in today’s fast paced complex global marketplace, must have this perspective.
The BD program assesses the external environment (political and legal, economic, societal, technology) and prevailing industry and competitive conditions, both of which organizations have little or no control over but must operate within. This assessment indicates opportunities and threats and the industry key success factors (KSFs) which must be considered to make sound business decisions. An internal analysis then drills down into the functional strengths and weaknesses within the business units (finance and accounting, marketing, operations, human resources, technology/digital) to evaluate and make appropriate decisions to executive its overall strategy and performance based upon industry ever changing KSFs.
Make integrated, holistic management decisions
The Business Diagnostics approach plus access to the appropriate capital and operating budgets and effective internal communication throughout the organization, ensures that silos are broken down and integrative, holistic management decisions are appropriately made. It helps in developing and implementing the strategic direction of the organizations. For example, marketing and sales would not make pricing decisions without understanding the cost structure of it products or services.
Business Diagnostics also uses a set of highly comprehensive checklists which ensure most, if not all, items are considered when making strategic and operating decisions.
The Business Diagnostics book and program, is international in scope and can be used in any country, culture and industry, or in any sized organization. It has been put together by experts accomplished both in real world professional experience and academia. Written mostly in point form, the Business Diagnostics book can be read in a few hours and as one of our client CEO puts it: “I keep it within reach and tend to use it most days.”
If you would like to develop this perspective, investigate the Business Diagnostics framework.
Use the promo code BDNOW to receive a 20% discount when you order your copy of Business Diagnostics.
Richard Mimick, co author with Mike Thompson and Terry Rachwalski