The Business Diagnostics Framework is a simple tool to help you evaluate your business. Doing a scan of the external environment and the industry conditions for your business is a critical piece of business planning and yet often overlooked or under appreciated.
In this video, co-author Terry Rachwalski describes how to do an external PEST-C scan of your business. An external scan considers all the factors that could impact your business and is done before evaluating internal conditions and before strategic planning.
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https://youtube.com/watch?v=rEJymy7Igys%22+width%3D%22560%22+height%3D%22315%22+frameborder%3D%220%22+allowfullscreen%3D%22allowfullscreen%22%3E%3C
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